Why Apple really cares about your privacy

Why Apple really cares about your privacy

Rich Mogull:

With every iteration of OS X, iOS, and iCloud, we see Apple add increasing the privacy protections it provides its users. It has consistently enabled customers to protect their personal information from advertisers, governments, third-party developers, and even Apple itself.

This is a company that destroys the keys to its encryption hardware after setting them up in the data center, just in case an employee decides to sneak in a back door or hand the keys off to a government agency. It designed systems like iMessages that a government could technically force them to sniff, but only with a fundamental change to the system architecture.