Instagram users drop for some reason
Nathan Ingraham:
AppData’s measurement only shows that there was a decline in users who have Instagram connected to Facebook — while there’s no doubt that represents a sizable and likely representative portion of Instagram users, it isn’t the entire Instagram userbase. The decline could come from users unlinking their Facebook accounts; those users could still be using Instagram, but AppData wouldn’t have any visibility into that. There’s also a question of timing — by December 25th, Instagram had already reversed course on its decision, making the decline oddly timed if it is indeed related to the initial burst of outrage.
AppData’s app data is inconclusive.
But how fitting would it be that there actually is a wealth of people dropping their Instagram accounts, but not their Facebook accounts?