“History repeats itself”

Matt Alexander with a great take on Tim Cook’s Maps apology:

We’ve been worked, in other words, into a veritable frenzy of anger and entitlement over a business decision that we know — emphatically — was going to have to occur sooner rather than later. And yet, just as the media necessitated a press conference following the laughable “antenna-gate” scandal, we once again find ourselves reading through an apology from a chief executive whose sole aim is to create good user experiences for his customers.