An Interview With Sir Jonathan Ive

An Interview With Sir Jonathan Ive

The London Evening Standard scored an interview with Sir Jonathan Ive, and it is predictably filled with quotable quotes. Like this:

Our goals are very simple - to design and make better products. If we can’t make something that is better, we won’t do it.

and this:

Committees just don’t work, and it’s not about price, schedule or a bizarre marketing goal to appear different - they are corporate goals with scant regard for people who use the product.